These are most interesting times.
We landed a gig to produce and handle the marketing communication of an event that is projected to be on the annual national calendar.
It is a significant undertaking on the part of our client and it requires a lot of work from us. Securing this contract means that the company will be able to make a greater mark locally, regionally, and globally.
Things may be tight now, but they will get better soon.
We are also looking to pitch at some new and emerging business prospects. I have identified a partner I can trust to help us make the connections in a market that runs primarily on connections.
I have also decided to fast track our website development. It's so ironic that even though the website was registered before the company started, we still haven't done anything with it yet. This results in me repeating myself ad nauseam when asked "so what is it that your company does." In addition to that, it looks really bad when people see that we have our own email and web server and say "oh you have a website.." and I have to let them know otherwise. Word to the wise, "Under Construction" cannot be an indefinite status.
I am also going to the drawing board to craft an idea for a programme geared towards small businesses. I will reserve details until all things are in place and the project has launched successfully.
If I have learnt anything as a new entrepreneur, it is that great ideas are best reserved until they have been made reality. I have seen so many of my own ideas stolen that it makes no sense to let the cat out of the bag. Research is necessary, but broadcast in the preliminary stages will compromise a venture. Even innocent conversation among equals can result in having someone beat to the finish line on something that YOU engineered.
Have to rush out to do some work for my professional organisation and attend to some family matters. Also have a meeting with my charity organisation late afternoon.
More later.
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